Privacy & Policy
Active Accounting ("we", "us", or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect your data when you visit our website, engage with our services, or interact with us through marketing platforms such as LinkedIn.
By using our website or submitting your personal information, you agree to this Privacy Policy.
01.Introduction
We may collect and process the following types of information:
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Personal information: such as your name, email address, contact number, company name, and location.
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Financial information: where applicable, when preparing accounting or tax-related documents.
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Technical information: such as your IP address, browser type, and browsing behavior on our site (collected automatically via cookies and analytics tools).
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Marketing data: such as your communication preferences, LinkedIn campaign form responses, or newsletter subscriptions.
02.Information We Collect
We collect personal information through:
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Contact forms or newsletter sign-ups on our website
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LinkedIn lead generation forms or ads
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Direct email communication or phone contact
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Cookies and analytics tracking tools (e.g. Google Analytics and Wix analytics)
You may opt out of marketing communication at any time by clicking “unsubscribe” in our emails or contacting us directly.
03.How We Collect Information
We use your information to:
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Respond to your inquiries or requests for services
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Prepare proposals, quotes, and financial management support
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Process accounting, tax, and compliance work as part of our services
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Send marketing communications, newsletters, or updates relevant to your business
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Improve our website, advertising campaigns, and customer experience
We do not sell, rent, or trade your personal data.
04.How We Use Your Information
We store your personal data securely on Wix servers and/or other secure platforms we use for client management.
We apply industry-standard encryption and access control to prevent unauthorized access, disclosure, or loss.
Only authorized team members have access to client data and are bound by confidentiality agreements.
05.Data Protection and Security
We may share limited information with trusted service providers who help us operate our website, email systems, or analytics tools.
These providers comply with strict data protection and privacy standards.
We do not share your information with third parties for marketing or resale.
06.Data Sharing
We keep your personal information only as long as necessary for:
Providing our accounting and financial services
Meeting legal, regulatory, or tax requirements
Managing ongoing client relationships
You may request deletion of your data at any time (see section 9).
07.Data Retention
Our website uses cookies to improve your browsing experience and measure performance.
You can disable cookies through your browser settings, though some site features may not function properly without them.
We keep your personal information only as long as necessary for:
Providing our accounting and financial services
Meeting legal, regulatory, or tax requirements
Managing ongoing client relationships
You may request deletion of your data at any time (see section 9).
08.Cookies and Tracking
Under POPIA and GDPR, you have the right to:
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Access the personal information we hold about you
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Request correction or deletion of your data
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Withdraw consent for marketing communication
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Lodge a complaint with the Information Regulator (South Africa) if you believe your privacy rights have been violated